2. What are Cookies?

Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They help improve your browsing experience by remembering your preferences and enabling website functionality. Cookies may be categorized as:

• First-party cookies: Set by the website you’re visiting.
• Third-party cookies: Set by external services integrated into the website.

3. Types of Cookies We Use

We use the following types of cookies:

1. Essential Cookies
   These cookies are necessary for the website to function properly. Without them, services like logging in and accessing secure areas cannot be provided. Examples include session cookies, authentication cookies.
   How long do we retain this data?
   Essential cookies are typically session cookies and only retain data for the duration of your visit to the website, but sometimes not, for example, we use the cookie to save your choices regarding cookie consent, then the data is stored for longer.
2. Performance and Analytics Cookies
   These Cookies collect information about how visitors use our website, such as which pages are visited most often. They help us know which pages are the most and least popular and see how visitors move around the site. This data helps us improve site performance and user experience. We use these cookies to understand how visitors interact with our website, for example, to see if users are abandoning certain pages or experiencing issues. We use these cookies as it is in our legitimate interests to monitor the performance of the website. 
   Why do we use analytic cookies?
   We use analytic cookies to enable measurement and analytics. These cookies enable us to, for example, understand:.
   which websites people visit before landing on our website, for example, whether the visitor came directly to our website, or whether they clicked on a link from a search engine or a social media post which are the most and least popular pages on our website, how long visitors spend on each page and each part of the page, which links and buttons they click on information about the device you are using to access our site, for example, device brand and model, which browser or operating system you are using, and demographic information about visitors to our site, for example, statistics about what percentage of our web visitors are male or female, their age range, and their interests, for example, photography and technology.
   How long do we retain this data?
   The retention period of analytic cookies varies from 24 hours to 24 months, depending on the purpose of the cookie. For example, some cookies only store information for 24 hours, to remember you as a unique visitor to the website on that day. Others may last as long as 24 months. For example, we might publish two versions of the same webpage to see which works better and is more popular, then a cookie will remember whether you visited version a or version b of the page, and ensure that you see the same version on subsequent return visits, so we obtain clear data results on the a/b testing.
3. Functional Cookies
   These cookies allow us to remember your choices (e.g., language preference) and provide enhanced functionality. For Example, Remembering login credentials, region preferences.
4. Targeting and Advertising Cookies
   These cookies track your browsing habits to deliver personalized advertising relevant to you.
   1. Providers:(e.g., Facebook Pixel, Google Ads).
   2. Data collected: User ID, Browsing Activity, Geo location.
5. Social Media Cookies
   These cookies enable social sharing features and may track your interactions with social media platforms. Examples include: Share buttons from LinkedIn, Twitter, or Facebook.

4. Legal Basis for using cookies

We process cookies in accordance with the following legal bases:

• Consent:
  Where required by law, we will obtain your explicit consent before placing cookies on your device.
• Legitimate Interests:
  For cookies essential to our website’s core functionality

5. Managing Your Cookie Preferences

You have the right to control the use of cookies. You can manage your cookie preferences through the following methods:
Cookie Consent Banner
When you visit our website, a cookie consent banner allows you to accept or reject non-essential cookies

6. Browser Settings

Most web browsers allow you to manage or block cookies through their settings. Instructions can be found here:

• Chrome: https://support.google.com/chrome/answer/95647
• Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences

7. Cookies we use

8. Third Party Cookies

We may use third-party services that set cookies on your device, such as analytics, social media integrations, and advertising partners. These providers are governed by their own privacy policies.

9. Data Sharing and International Transfers

Your cookie data may be transferred and processed in countries outside your jurisdiction, including countries without equivalent data protection laws. Where required, we ensure adequate safeguards are in place, such as Standard Contractual Clauses(SCCs) or similar mechanisms.

10. Your Rights

Depending on your jurisdiction, you may have the right to:

• Withdraw consent at any time
• Access, Rectify, or Delete your personal data
• Lodge a complaint with a supervisory authority

For more information about your privacy rights, please refer to our Privacy Policy.

11. Changes to this Policy

We reserve the right to update this Cookie Policy periodically. Any changes will be posted on this page with a new “Effective Date”